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Why Media Brands Should Rethink Their Domain in 2025

By Azad Shaikh

Updated: May 12, 2025 • 3 min read

Key takeaways

Domain names shape your brand’s first impression.
.com remains dominant for trust, recognition, and resale value.
.media domains are growing among creators, media firms, and agencies.
Benefits of .media: clearer industry relevance, and better availability.
Google treats all TLDs equally — relevance matter more than extension.
If you’re in content creation, a .media domain strengthens brand identity.

Your domain name is more than just a web address — it's the first impression of your brand. While .com has long been the standard, alternative extensions like .media are increasingly popular among creators, media companies, and digital agencies. But is it just a trend, or does it offer real advantages?

Let’s explore whether a .media domain might be the right choice for your business in 2025.

What is a TLD (top-level domain)?

A TLD is the last part of a domain name — like .com, .org, or .media. Traditional TLDs like .com are globally recognized and used across industries. However, new generic TLDs (gTLDs) like .media are industry-specific and help brands carve out a niche online.

Why .com is still relevant

Before diving into the benefits of .media, it's important to understand why .com still dominates:

Global Trust: It’s the most recognized and trusted TLD worldwide.
Default Behavior: Users instinctively type .com.
Resale Value: Premium .com domains hold higher resale value.
Browser Autofill: Many browsers prioritize .com by default.

The Rise of Niche TLDs Like .media

With over 1,000+ new domain extensions released in the last decade, .media stands out for:

Brand Relevance: Instantly signals you're in the media or content business.
Creative Freedom: Easier to find short, brandable names.
Availability: Less competition means your first-choice name is more likely available.

SEO and Domain Extensions: What's the Impact?

Google's View: All TLDs are treated equally in Google’s algorithm.
Trust = Clicks: A relevant and clear domain name can improve click-through rates.
Keyword Match: Domains like vision.media or creatorstudio.media support better user recognition.

Final Verdict

If you’re in the business of media, storytelling, or content creation, a .media domain gives you clarity, creativity, and a strong brand identity. While .com is universally recognized, it’s not always the best fit — especially when your industry has its own dedicated extension.